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Knowing your customer

As a golden rule in business, we are told that every business needs its own USP (unique selling point).  Why is that you ask?  Well, in order for your customers to choose you, over your competitors, you need to make sure that your company has a USP, embraces it and above all, that the customer requires it.  In a time when companies are changing due to technological changes in the workforce, changing […]

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Mistakes to Avoid While Starting a New Business

This entry was posted on November 18, 2012, in Business. Bookmark the permalink. I have seen several promising entrepreneurs, who just disappeared into the oblivion. They had a great idea, but they did not have a great plan! A right start paves the way for success. As a novice, you will surely tend to make mistakes, but it will be better if you avoid them! Business Start-up Mistakes to Avoid […]

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Understanding Key Qualities & Motives of Entrepreneurs

There are more and more television programmes and documentaries about various individuals who came up with innovative business ideas, took risks, worked incredibly hard and achieved incredible success as a result. Such individuals are what is meant by the term ‘entrepreneur’ and this word is derived from the French which translates as the verb ‘to undertake.’ Key Characteristics of Business Entrepreneurs Brindley identified five main characteristics usually present in entrepreneurs […]

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